News-Apps als Vorbild für den Online-Handel: Nach Flipboard und News360.ru (s. twive!-Beitrag von dieser Woche) buhlt nun mit Zite jedenfalls eine weitere Anwendung um die Gunst der News-Junkies, die ebenfalls sehr gelungen ist:
"Zite pulls in stories from your Twitter feed, if you wish, or your Google Reader account. Neither are necessary. You can also choose from hundreds of topics you’re interested in or start with the plain-vanilla version of the magazine. That also is not required. Every story comes with thumbs up and thumbs down icons and a button to request more of that kind of story. But none of this is truly important.
The app’s secret sauce is this: It learns from your everyday reading. It’s constantly watching what kind of stories you click on, how long those stories are, how long you’re reading them for — and just as importantly, the stories you don’t click on. Just as Netflix and Amazon bring you movies and products that users similar to you liked, Zite is doing constant behind-the-scenes comparisons between readers: inside the app and on the web."
Laut Mashable geht das Zite-Konzept genau in die richtige Richtung:
"Many iPad owners who have used the free Flipboard app for any length of time are familiar with its promise and its shortcomings. Sure, it looks cool. But how often do you actually read it? Does Flipboard really help you discover content that got buried in your Twitter feed overnight? How’s that unfiltered Facebook feed in magazine form working out for you?"
Die Antwort auf diese Frage soll nun Zite liefern, wie CEO und Gründer Ali Devar im Gespräch mit Mashable veranschaulicht:
“What’s broken is there’s so much stuff out there, and I don’t know how to get to it. There’s no automatic system that’s catching the important stuff I miss every day. Search doesn’t solve it. Social doesn’t solve it. A lot of [Zite beta testers] came back to us and said, ‘Thank goodness, here’s something that gives me my content and more, but filters it for me.’ People are feeling the pain, and they need it resolved. You should be able to notice right away that Zite is giving you stories that are meaningful."
Die kostenlose iPad App (iTunes Link) sollte man also unbedingt einmal kurz ausprobieren. Allerdings muss man damit rechnen, dass sich die Anwendung zu Beginn nur sehr langsam aufbaut. Das war zumindest bei uns der Fall.