Hype oder Trend? Beim Thema Gamification spalten sich momentan noch die Geister. Sicher allerdings scheint: Wer seine Website nur um Bonussysteme ergänzt und lediglich für starre Aktivitäten Punkte vergibt, wird wohl scheitern:
Einen spannenden Ansatz verfolgt vor diesem Hintergrund Startup GreenGoose, dank dem sich Nutzer individuellen Herausforderungen stellen können:
"The five-person Bay-Area-Startup delivers tiny transmitters which you can mount to household objects -- like a water bottle, bicycle, or the toothbrush above -- which report back to the receiver with your actions and thereby increase your score. Brush your teeth on time, take your vitamins, or exercise repeatedly within a couple hundred feet of the receiver, and you'll level up."
Momentan sind die Badges allerdings noch nicht viel Wert:
"Presently, that level isn't worth anything, but founder Brian Krejcarek says there are tentative plans to tie these points into a real game and an API to build the idea out, and he's presently looking for partner companies here at the Launch Conference in San Francisco to help roll out the sensors under branded marketing initiatives of some sort."
Starten soll GreenGoose kommende Woche. Allerdings sind die Einstiegshürden für Nutzer recht hoch, da für jedes Sensor-Kit 24 US-Dollar fällig werden. Auf der Launch Conference konnte das Start-Up dennoch vorgestern schon einmal spontan 100.000 US-Dollar Kapital von ersten Investoren einsammeln:
"The company impressed attendees and investors so much that GreenGoose managed to get angel investor Shervin Pishevar and eearly stage venture capitalist Jay Levy. and Pishevar to say on-stage they would invest $100,000 in the company — although Launch Conference host Jason Calacanis certainly played a part. Calacanis encouraged the crowd to cheer on GreenGoose and judges to close the round on stage. GreenGoose said it was looking to raise around $3 million overall."
Das GreenGoose-Konzept ("What do you want to measure?") sollten sich alle genauer anschauen, die selbst einen spielerischen Online-Shop planen.
Passend dazu:
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