Während Google TV allem Anschein nach tatsächlich scheitern könnte (und man über den Sinn von Shopping-Apps auf einem Fernseher ohnehin trefflich streiten kann), entstehen aber woanders vielversprechendere TV-Commerce-Ansätze.
"Meta-Mirror is a concept application that delivers an enhanced television experience without disrupting the conventional expectations of home entertainment. It allows viewers to access content relevant to the program currently being viewed.
"It sure is fun to chat with your friends online about what just happened in the latest episode of your favorite show. yap.TV is a new startup launching today with an application for the iPad that wants to be the platform for this kind of conversation — a central place where you can chat with your friends about current television content. You can grab the application here.
The free application just hit the App Store, and it looks great — which doesn’t come as a huge surprise because the yap.TV team includes some former Apple employees who worked on the iPad. After firing up the app, you’ll see what’s essentially an interactive TV Guide, which lets you scroll through the day’s TV listings by flicking your finger a few times. While this is pretty handy, yap.TV’s real potential lies in its social features.
After tapping on a show, you’ll see a set of columns, each of which features a different stream (it’s a bit like TweetDeck in this regard, though I think yap.TV looks nicer). In one column you’ll see a feed of all recent tweets related to the show you’re watching. In another, you’ll see a set of polls that other yap.TV members have asked you to participate in. There’s also a column for so-called living rooms — private, invite-only chat rooms where you can discuss the current episode with your friends. You can change the order of the columns, and you can have multiple ‘Living rooms’ open at once.
Die Idee hinter der Anwendung klingt durchaus interessant. Schließlich twittern auch hierzulande immer mehr Internetnutzer parallel zum beziehungsweise und über das laufende TV-Programm. Die iPad-App Yap.tv wäre also der ideale Platz, um etwa DVDs und Fan-Shirts direkt bei der Zielgruppe zu vermarkten.