"Prior to the launch of the iPad, many magazine publishers hoped that the iPad might do for them what the iPod and iTunes did for digital music: provided a viable marketplace for them to sell their wares. Operative word: sell."
"Publishers mostly just want you to look at their content, and are hoping that you will forget all about the Internet and social media and all of those irritating things that get in between you and the consumption of their wonderful content. The app economy marks — for now at least — a return to the good old days when the walled-garden approach to publishing was the norm, and the Internet was just some pesky chat room for nerds. Apps are like an interactive CD-ROM from the 1990s."
"The new Esquire app also has plenty of “interactivity,” if by that you mean the ability to click and watch an ad for a new Lexus, or listen to cover boy Javier Bardem recite a Spanish poem, or swipe your finger and watch a timeline of the construction of the new World Trade Center. But if you are looking for the kind of interactivity that allows you to post a comment on a story, or to share a link via Twitter, or to post anything to a blog and then link back to the magazine, you are out of luck."
"It's quite questionable as to whether being able to comment on a story, or post a link to Twitter, is going to induce consumers to spend money on an app. After all, how many consumers are going to say, for instance, "I would have paid for Esquire's new iPad app if it had a Share on Twitter button"? Can some of the features Ingram would like to see help create betters apps? In some cases, perhaps. But it's quite presumptuous to assume that making iPad apps more social will help publishers sell more downloads."
Aber ist das nicht gerade der entscheidende Denkfehler? Anwendungen werden doch nicht sozial, nur weil ein Twitter-Feature dazu kommt. So ist ja auch Social Commerce aus mehr als nur ein Shop mit angeklebten Zusatzfunktionen.
Gerade das iPad aber bietet beste Voraussetzung, um neue Social-Shopping-Konzepte anzugehen. Und genau aus diesem Grund ist ja auch das Flipboard-Prinzip für den Handel so eine spannende Angelegenheit.