Auf mobilen Endgeräten lässt sich sowohl über Apps als auch über optimierte Websites verkaufen. Mit welcher Strategie man letztlich besser fährt, lässt sich pauschal nur schwer beantworten. Haben beide Varianten doch immer Vor- und Nachteile, wie Alexander Graf auf Kassenzone vor kurzem illustriert hatte:
Wer allerdings für alle wichtigen Smartphone-Betriebssysteme native Apps anbieten will, muss schnell tief in die Tasche greifen. Doch wieviel kostet eigentlich die App-Entwicklung? PadGadget bietet eine Kalkulationshilfe:
"An iPhone or iPad app typically takes anywhere between two weeks to several months to build, depending on the complexity. If you are unable to code, and decide to use third parties, expect to spend at least $35,000 on your app. If you have high expectations for your app, expect to triple that cost easily."
Projektkosten fallen zuerst natürlich an für Konzept und das App-Design:
"Expect weeks of work to build all the app screens, and this job cannot be off-shored. At $50 to $150 an hour, U.S. based designers will likely bill you anywhere between a couple thousands of dollars for a basic app, to several dozens of thousands of dollars if you’re building a higher-end app that requires many screens to be designed."
Anschließend müssen Auftraggeber die Programmierung bezahlen:
"Writing the app’s code will usually take several weeks to several months of work. This work can be off-shored, and several outlets in Asia do this job for a living. If you decide to off-shore, you will likely save some money, however, keep in mind that off-shoring requires a lot of coordination, as you will have to manage teams that may not speak the same language, work different hours, and have hundreds of customers like you to deal with."
Die fertig programmierte App muss dann erst mal getestet werden:
"Nobody wants bad reviews in the App Store. In other words, you will need to spend days playing with your app, trying to identify bugs and find out what could go wrong. Again, depending on the complexity of the app, this job could take one person a couple days, or five people two weeks. Expect a lot of “back and forth” between the testing and development teams, in order to get rid of all bugs identified within the app."
"For a nice but simple app, the design work will likely take a designer about a week, which will cost you about $6,000. The server side will likely require a developer about 2 weeks of work, or about $12,000. Similarly, the app could be written in about 2 weeks as well, another $12,000. Add $5,000 for project management, hosting fees for a year, debugging, unforeseen delays, and your total budget is around $35,000.
For a nice high end app, like a high-end game, numbers are usually much higher. Design will likely cost you $30,000 alone. Development will be in the $150,000+ range. Hosting fees and extras will cost another $30,000. At the end of the day, your app will likely cost you at least $200,000."
Dem Bericht zufolge hat allein die App Twitterific (iTunes Link) um die 250.000 US-Dollar an Projektkosten verschlungen. Und die gelungene Social-Media-App Flipboard (iTunes Link) soll angeblich sogar 13 Millionen gekostet haben.