Native App oder Tablet-optimierte Website: Wer seine Kunden auf iPad & Co. erreichen will, kann zwei Strategien verfolgen. Graham Charlton nennt nun bei Econsultancy gleich zehn Gründe, warum eine Website die bessere Wahl ist.
"An app requires users to actively search for it and download it to their phones, but users can come across your mobile optimised site through mobile search. This means you can appeal to users searching for particular products on their mobiles, and catch more impulse buyers."
"One thing that users miss when using apps is the hyperlink. On the mobile web you can always email a link and any browser can open it, but you can't link to and from an app. Having a mobile site allows you to benefit from links, and makes it easier for mobile users to share URLs of product pages."