Mit dem neuartigen Teleshopping-Konzept Meta-Mirror hat das irische Design-Studie Notion derzeit wohl einen der spannendsten Verkaufsansätze in petto, der Video-Shopping auf Tablet-PCs wie dem iPad eine völlig neue Note verleiht:
CNet jedenfalls sieht im neuen Meta-Mirror-Konzept bereits eine spannende Alternative zu neuen Verkaufsplattformen wie Google TV:
"Meta Mirror is the latest concept to try and visualize the perfect interactive TV platform for users. Still in its concept phase, the Meta Mirror would use software downloaded on a tablet, smartphone or laptop, and display contextual information over a mirror of the television broadcast.
For instance in the world of sports, instead of having those omnipresent out-of-town scoreboards and live stat graphics on your screen, it would be on the Meta Mirror instead. This way the big TV screen can focus on the game while the little screen can focus on additional information."
"The MetaMirror concept does raise a question that popped up as soon as we first got sight of Google TV, a technology that will be built into TVs and other devices to enable people to search the Web and otherwise multitask: why is this better than just sitting in front of a TV and browsing the Web on a laptop or iPad?
We’ll have to wait to test this product but at first glance, the overlay feature could offer a cool way to let viewers shift their eyes from primary device to secondary device without losing sight of their favorite program. It could make for a more smooth interactive-TV experience. And it could give antisocial tube watchers an easy way to ignore their living-room compatriots."
Ähnlich argumentieren auch die Erfinder vom neuen Teleshopping-Konzept:
"Everything we've read about interactive TV involves searching for content 10 feet away and using a remote control. The TV industry keeps layering technology on the television. By my sense, that's not a good interaction. With all the stuff happening, we feel this is what users want."
Manch einer argumentiert daher sogar, dass Google das Konzept von Google TV vielleicht vor dem Launch noch überarbeiten sollte:
"Perhaps Google should consider consider switching gears and create a Meta Mirror like app for Android tablets and mobile devices instead that works with their partners’ set-top boxes?"
Bleibt also nur zu hoffen, dass sich schnell Investoren finden, um aus der Idee ein fertiges Produkt zu machen:
"Co-partners at a Dublin, Ireland-based electronics design firm Notion, Marcel Twohig and Ian Walton are behind the Meta Mirror. Twohig said the pair is looking for funders, both in the physical and digital world, to get to the next stage of the project.
Twohig said Meta Mirror would work with RSS and XML feeds to stream real time information straight to the device through the interface. While the technology is fairly straightforward, he said there is a potential problem with location. Basically, they need to figure out a way to display the information without overlapping the action on the screen. Despite this quandary, he's excited about the potential of the up-and-coming technology."
Mögliche Anwendungsszenarien für den Meta-Mirror listet Notion hier.
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