Auf dem iPad lesen Verbraucher zwar etwas langsamer als in traditionellen Büchern. Dafür aber lässt sich dank iPad anscheinend schneller verkaufen:
"What is the iPad's user experience in a real-world business environment? Lucky for us, Bolt | Peters likes researching UX, and we thought this topic deserved a little investigation. So we conducted an observation of 14 customers over three months at our neighborhood coffee shop Sightglass.
We observed and recorded those customers' mobile payment interactions with the Square app and interviewed select customers. Our first study was in December 2009 (with the iPhone) with a follow-up in April 2010 (with the iPad).
In our observations of mobile payment transactions at Sightglass, the time it took to complete a purchase using Square on the iPad was more than twice as fast as using Square on the iPhone. In one direct comparison, it took 20.5 seconds to complete a purchase with the iPad, but 44.1 seconds on an iPhone 3G."
Mitte Juni hatten wir bereits darauf hingewiesen, dass der US-Coffee-Shop das iPad als mobile Zahlstation vor Ort in seinem Ladengeschäft verwendet:A 100% increase in speed is a huge deal. It means the merchant was effortlessly ringing up customers one after another with fewer clicks and less down time on the iPad. There was more time to prepare other customers' drinks and less time spent hunched over a handheld device waiting for the transaction to complete."
"San Francisco-based Sightglass Coffee has been accepting credit cards via Square, the mobile payment app started by Twitter alum Jack Dorsey. Now, they're using Square on the iPad to accept credit cards for purchases, and even managed to build one of the most amazing iPad stands I've ever seen. It swivels to allow the customer to swipe their own card and sign the touch screen, then back again for the employee to finish the transaction."
Kleine Anmerkung am Rande: Beim Geschwindigkeitstest im Frühjahr kam natürlich noch das alte iPhone 3GS zum Einsatz. Gut möglich, dass sich bei einem erneuten Test mit dem neuen iPhone 4 völlig andere Werte ergeben.
Passend dazu:
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