Klassische Shop-Konzepte lassen sich in der Regel kaum eins zu eins auf das iPad übertragen, da Kunden ihre Tablet-PCs an anderen Orten und auf andere Weise als Desktop-Rechner oder Notebooks nutzen. Beim Design von iPad Apps gelten daher auch prinzipiell andere Grundsätze als bei der Gestaltung von Websites:
"iPad application design is substantially different from web design in many ways. I cannot emphasize enough how radically different the frame set is, that iPad interfaces are embedded in.
The iPad brings hands and eyes back together. On a computer we have to take in account that the user physically operates between keyboard and mouse. Websites are (hyper)linked with billions of other sites. They work deep within a complex functional frame set of computer>monitor>OS>browser.
In comparison to a website, an iPad app is like a closed egg. And this is one of the main challenges iPad app design poses to interaction designers. How do you make navigating on iPad as easy as breaking an egg?"
Die internationale Design-Agentur Information Architects hat in einem Reality Check nun erste Erfahrungswerte zum App-Design veröffentlicht. Demnach sollten sich Händler vor unnötigen Metaphern beim Internetface-Design hüten:
"Using a book shelf for choosing a book is a consistent metaphor, but does it help you understanding the interface? Does it help in any way? Do you still like the hard to scan bookshelf with after looking at it for the 200th time? What if you have 200 books? Just be aware that you design for the moment: phony products don’t have a long life span."
Auch von allzu vielen 3D-Effekten raten die Designer bei iPad Apps eher ab:
"The longer we worked on our designs, the more we moved away from the fake 3D effects. However, moving along we found that 3D does work if used sparingly. As an invitation to touch, not as a basic metaphor. In other words: Don’t use fake wooden backgrounds, don’t make your interface look like a living room, with clickable TVs and magazines. Be reasonable. Be delicate."
Weitere Tipps liefert die Design-Agentur in diesem Blogbeitrag. Informativ lesen sich in diesem Kontext auch die Usability-Tests von Jakob Nielsen.
Passend dazu:
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