Eine Video-Sitemap anzulegen, gehört zu den Grundregeln von Video-SEO. Im Gespräch mit ReelSEO spricht Matt Cutts von Google nun darüber, warum Video-Sitemaps bereits wichtig sind und künftig noch an Relevanz gewinnen werden:
“Google always wants to be as comprehensive as possible, we want to have as much web data as we can but we also want to find as many videos as we can find. So we are starting to look at video sitemaps more and more and I think that if you have a video site and you haven't made a video sitemap yet, I would definitively recommend it."
Das Prinzip von Video-Sitemaps hat ReelSEO bereits vor einiger Zeit treffend auf den Punkt gebracht:
"You are not getting the traffic that you would like to your video content? Google is ignoring your video content and you are fed up? The Solution: Create a Video Sitemap. The Video Sitemap tells Google where and what the video content is on your site.
The Video Sitemap is an extension of the Google sitemap protocol that ties together your video content and the metadata required to get it noticed. You can add, for each video, duration, title and keyword rich description to help drive traffic to your video and also help Google properly index it."
Mehr zum Thema und eine genau Anleitung gibt es direkt in der Google Webmaster-Zentrale ("Erstellen einer Video-XML-Sitemap").
Passend dazu:
- Video-SEO: So erhalten Händler gute Keywords für Google
- Technik-Crashkurs: Video-Formate und Codecs im Überblick
- Usability-Tipps: Wie Händler leicht von Video-SEO profitieren
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