Eröffnet das iPad auch dem Einzelhandel neue (Umsatz-)Perspektiven? Mit dem Payment-Dienst SquareUp jedenfalls können nun auch Händler vor Ort das iPad nutzen, um ihren Kunden ein neues Einkaufserlebnis zu bieten (s. Videoclip):
"Start accepting cash and card payments with Square. No contracts, monthly fees, or hidden costs. Effortlessly manage the money you take with an easy and intuitive interface.
Accept payment cards on any device with an audio input jack, including your mobile phone. After signing up for Square, provide your address on the web and we’ll send your free card reader and Square sticker."
Die ersten Einzelhändler jedenfalls setzen bereits auf Square, damit Kunden auf dem iPad ihre Bestellungen aufgeben und anschließend bezahlen können:
"San Francisco-based Sightglass Coffee has been accepting credit cards via Square, the mobile payment app started by Twitter alum Jack Dorsey. Now, they're using Square on the iPad to accept credit cards for purchases, and even managed to build one of the most amazing iPad stands I've ever seen. It swivels to allow the customer to swipe their own card and sign the touch screen, then back again for the employee to finish the transaction.
I can't wait to see how many other companies will start to implement this payment strategy. While Square users do still have to pay around 3% to verify a user's card (similar to any retailer accepting credit cards), there are relatively few startup costs relative to costs incurred by retailers using traditional systems. Besides, how beautiful does this setup look?"
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