Wer Ratgeber-Clips, Produktvideos oder Werbematerial auf YouTube publiziert, kann schnell von Video-SEO profitieren. Damit Internetnutzer bei passenden Suchanfragen aber auch über die Clips eines Händlers stolpern, müssen Titel und Beschreibung der Videos möglichst viele relevante Keywords beinhalten.
Laut ReelSEO.com verschenken viele Shopbetreiber beim YouTube-Marketing aber noch Potenzial, da sie Keywords für Videos vorschnell auswählen:
"When you upload your video to YouTube, exactly how do you go about choosing the keywords? Many of you probably just start typing. But if you aren’t actively seeking out keyword tools and keyword data from multiple sources prior to ever writing a title or a tag for your video, then you’re almost certainly missing out on some obvious semantic targeting opportunities.
The moment you get to a place where you think you can create the perfect keyword phrase list without any research or tools is the moment you’ve gotten a little too cocky. Just because you know what your new video or website is about does not mean you know how the mass audience will search for it."
Um die passenden Keywords für Titel, Beschreibung und Tags zu finden, empfiehlt ReelSEO-Autor Jeremy Scott die folgende vier Methoden:
- The Ask Mom Method
Before I do anything else, I ask my mother, because she is a pretty good representation of the average search user. She has zero insider knowledge of my projects or my customers’ jargon, and she always gives me fantastic ideas I wouldn’t have thought of on my own. It’s as easy as sending her a quick email that says, “what are some of the things you’d search for on Google to find that kind of product?” Inevitabl she includes a fantastic keyword or phrase that I simply never would have thought of. - The Peek-At-The-Competition Method
Go run some Google searches for the keyword phrases you know are obvious targets for your video, and click on a few of the results you see. Then reverse engineer things to see what they’ve done: if it’s for video, check out the tags they’ve chosen. Now, there’s no guarantee that this competitor has chosen the best phrases: it’s possible you’ll be peeking at the work of a classmate who’s failing the class. - The Backwards Method
Another of my favorite tricks to try is to use my site statistics to find new phrases I hadn’t come up with on my own. There is no better barometer for how people search for your site than to look at what actual people actually searched for when they found your site. Of course you’re not getting any data regarding potential customers who never found you. There may be phrases out there that prospective customers are searching that are leading them to your competitor and not you—therefore they aren’t in your fancy Analytics data. - The Tool/Subscription Method
There are gobs of keyword generation tools out there that you can use. Keyword tools are definitely getting more sophisticated and intelligent. And there’s absolutely no shame at all in using them as a guide on your own keyword phrase list. But they’ll never be as good at thinking like a human being as an actual human being will be.
Zum Weiterklicken: Erste Keyword-Ideen können sich Shopbetreiber direkt bei YouTube über das Keyword-Tool holen. Hier lassen sich automatisch Vorschläge generieren, indem Anwender beschreibende Wörter für ihr Video eintippen, Zielgruppen benennen oder Videos der Konkurrenz analysieren.
Passend dazu:
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