Content schlägt (Aufnahme-)Qualität: Diese Erfahrung machen immer mehr Händler bei ihren Video-Shopping-Anwendungen. Zumindest, wenn Händler diese Tipps beherzigen und gewisse Qualitätsstandards nicht unterschreiten:
"Have a professionally-produced video intro and outro, which you can reuse for most or all of your individual clips. You don’t need to produce an entire clip all of high-production value. When you show initially what you can do on a high-end level, audiences will be much more forgiving if you’re shooting on a lower level for the body of your video."
Um Kunden beim Online-Shopping emotional über Bewegtbilder anzusprechen, müssen Händler also keine Unsummen in die Hardware-Ausstattung investieren:
"You don’t need to spend a lot to get started in online video. People distrust that, but it’s true. You can record with a $150 pocket-size camera, edit with the free software that came with your computer, post your content on YouTube, then embed it on your site. You’d be surprised at how many companies do that."
Um bereits mit vergleichsweise geringem Budget erfolgreich über Videos zu verkaufen, empfehlen die Autoren vom frisch gestarteten Web-Portal Online-Video.net unter anderem Händlern die folgenden Video-Kameras zum Kauf:
- Kodak Zi8 (Preis: 140 Euro, s. Produktdatenblatt):
"Pocket-sized cameras such as the Flip UltraHD are popular, because they’re inexpensive, each to use, and easy to carry. Unlike the Flip the Kodak Zi8 has a microphone input. The Kodak also separates itself with two different HD modes and a higher frame rate that delivers a smoother image. If you’re going to do a lot of shooting at one time, you’ll like that it records to SD memory card, so you’re not limited to onboard storage." - Canon VIXIA HV40 (Preis: 900 Euro, s. Produktdatenblatt):
"MiniDV tapes are on the way out for consumer cameras. It’s still used by professionals because it records uncompressed video at 25MB per second and the results are stronger to the trained eye than digital formats. People also like the security of recording to tape knowing that they can always re-import the footage if they need to. The Canon VIXIA HV40 offers phenomenal results thanks to its professional-style frame rate modes. The video looks like it was shot by a pro cam."
- Canon VIXIA HF S100 (Preis: ca. 900 Euro, s. Datenblatt):
"There are many advantages to use a flash memory video camera, such as being able to record for long durations without changing tapes. You can also import footage to your computer far faster than with tape. The Canon VIXIA HF S100 has no built-in memory, but lets you add memory cards for storage. It has a large image sensor and a DIGIC processor that produces more accurate and richer color than higher-priced cameras."
- Sony HDR-CX550V (Preis: 1.300 Euro, s. Datenblatt):
"The Sony HDR-CX550V offers a big 64GB of stored memory, and can also accept the Sony Memory Stick Pro Duo or an SD card. It’s the large image sensor and the wide Sony G lens, however, that really makes it stand out. You’ll get an especially wide angle right out of the box. It’s a strong choice for those looking for more professional results."
Passend dazu:
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