Ob TVino.de in Deutschland oder Gary Vaynerchuks Wine Library TV in den USA: Gerade Online-Weinhändler setzen traditionell gerne Video-Shopping-Services ein, um sich Alleinstellungsmerkmale zu verschaffen und Umsätze zu erzielen.
Kein Zufall, meinen nun unsere US-Kollegen von Videoretailer.org und nennen folgende fünf Gründe für den boomenden Video-Wein-Markt:
- Wein ist ein erklärungsbedürftiges Produkt
"Wine is just not like any other product you shop for off or online. It is not a standard product. There are millions of different producers and brands and quality can differ from year to year depending where it comes from. So, wine is a typical “prescription” product. Most likely, you would rather listen to an expert, a vendor, a waiter or a wine-literate friend than risk 20 Euros just because you like the label." - Weinkauf ist ein sinnliches Erlebnis
"Generally speaking and for most people, wine shopping is a rather sensual experience. You want to touch the bottle, feel the label, see the color, get some expert advise on what to eat with it and most of all you want to know how it tastes before you buy it. So either you are lucky enough to taste the wine yourself before you decide or you need somebody knowledgeable to describe the taste to you." - Nutzer sind gegenüber Wein-Videos besonders aufgeschlossen
"Watching an entertaining and informative 5 minute video that compares 3 different Riojas, Chardonnays or Pinot Noirs can be a much more interesting experience than shopping for wine in the aisles of a supermarket. Getting an expert description of taste and comparing prices before actually ordering a case is an extremely useful and user-friendly decision making tool for online shoppers." - Wein-Videos lassen sich kostengünstig produzieren
"These kind of videos are relatively easy and low cost to produce since merchants don’t need complicated settings or sophisticated post-production. All that’s needed is a credible presenter or host who connects with the audience, a camera operator, and a video editor. In many cases that can be one person." - Videos schaffen strategische Wettbewersvorteile
"Wine online retailers who use good video content and wine-tasting shows will have a competitive advantage compared to text-based shops since they offer entertainment and education, something that many wine shoppers are actually looking for."
Auf twive! konnten wir in den vergangenen zwei Jahren über viele spannende Video-Anwendungen in Wein-Shops berichten. In Kürze gibt es daher eine kleine Übersicht mit den interessantesten (deutschen) Video-Weinshops.
Passend dazu:
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