Generell gilt: Wer Produktvideos oder Ratgeber-Clips selbst inhouse produziert, muss keine Unsummen in aufwändige Hochglanzproduktionen investieren. Das zeigen stellvertrend die Erfolgsgeschichten von Shops wie Shoeline und eBags.
Während aber auch Low-Budget-Bilder erfolgreich verkaufen, sollten Händler beim Ton niemals irgendwelche Kompromisse eingehen:
"If you want to communicate with your customers or employees with video, the costs have come down and the quality has gone up. You can get decent results even when doing the shooting yourself. But while inexpensive video cameras can create great video, they don’t often produce great audio.
It’s crucial that you consider audio before you begin a shoot. If a customer clicks on a video and has to struggle to hear what’s going on, you’ve lost them. They’re gone and they may never watch another of your clips. Audio quality is just as important as video quality; some would say it’s even more important."
Die folgende Checkliste von OnlineVideo.net liefert Shopbetreibern daher acht Tipps, um möglichst viel aus ihrer Audio-Spur herauszuholen:
- Wear Headphones While Filming:
Most cameras have a headphone port, so that you can hear exactly the audio being recorded. Use it. You’ll avoid the unhappy surprise of getting back to your office and discovering your audio is too soft to be heard. - Listen for Interference:
If you want to take the camera into one of your production plants, be aware that equipment can cause magnetic interference. If you find this, get yourself a condenser microphone, which shouldn’t have this problem. - Record the Sound of the Room:
If you’re going to be editing your footage, this is a handy tip. Record the sound of the room you’re shooting in for about 60 seconds. This will give you filler you can blend in if you need to change the pace of a dialogue. - Pay for Your Music or Use Royalty-Free:
Don’t think that just because you’re working on a small scale that you can incorporate a pop song or other commercial music into your work. Better yet, search for royalty-free music libraries online. - Know Your Microphones:
A lavalier mic clips to your subject’s shirt or jacket. A shotgun mic records the sound directly in front of it and ignores the surrounding noise. Finally, an omnidirectional mic records all the sound around it. - Have Someone Hold Your Shotgun Mic:
You’ll be tempted to mount your shotgun mic to your camera, but don’t do it. Inexpensive shotguns usually need to be closer than you’re shooting distance. Plus, a mounted mic will pick up camera vibrations. - Block the Wind:
A little breeze might not make any noise at all, and yet sound terrible on a microphone. If you’re recording outside, put a foam windscreen around your microphone. - Add Narration Later:
You could drive yourself crazy trying to narrate a video while you’re shooting it. Simply record your visuals first, then plug a mic into your computer during editing to record the narration.
Empfehlenswert in diesem Zusammenhang bleibt natürlich diese Übersicht mit preisgünstigen Video-Kameras, die ebenfalls von OnlineVideo.net stammt.
Passend dazu:
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