In den Augemented-Reality-Services von Zugara steckt viel Zukunftspotenzial, wie solche Anwendungsbeispiele bereits heute erahnen lassen.
Was sein Webcam-Shopping für Online-Händler prinzipiell so interessant macht, erklärt Zugara-CEO Matt Szymczyk treffend in einem interessanten (wenn auch bereits etwas älteren) Interview mit dem Fachblog Augmented Pro:
"When we were initially looking at creating a unique online shopping experience, Augmented Reality first came to mind. We also knew that usability would be important given the barriers already present with Augmented Reality (i.e. needing a webcam, printing a marker).
So, we felt by creating Flash-based Augmented Reality technologies that we were at least cutting out one barrier for the user – having to download software or install a plug-in to view."
Die vergleichsweise einfache Handhabung ist für ihn daher ein entscheidender Erfolgsfaktor:
"We do know that currently 40% of Facebook Video uploads are via webcam. With the continued market saturation of webcams and Gen Y’s continued adoption of livestreaming and webcam based video, it seems that Augmented Reality will be a quickly adopted by this generation."
Bis allerdings der Durchbruch von Augmented-Reality-Anwendungen beim Online-Shopping kommt, muss Szymczyk noch Überzeugungsarbeit leisten:
"I think most people are surprised to see a utility based AR application as those seem to be very few and far between right now. We know initially people are like “Streaming Augmented Reality? So What…” But once we release some prototype examples of how ZugSTAR can be used, I think you’ll see quite a few people get excited about it."
Auf kurz oder lang werden daher weitere Händler die Technik einsetzen:
"Tobi.com is the first brand to use the Webcam Social Shopper and I think over the next 3-4 months you’ll also see a few other brands using it as well. Unfortunately, I cannot get into details about that at the moment."
Das vollständige Interview gibt es hier. Weitere Infos zur Fashionista-App bei Tobi.com liefert AugmentedPro in diesem Review.
Passend dazu:
Kommentare