Beispiele wie Littlewoods bestätigen, dass auch im Online-Modehandel kurze Produktvideos die Konversionsraten steigern. Kein Wunder also, dass sich auch Konkurrent My-Wardrobe.com über solche positiven Effekte freuen kann:
"Founder and chief executive Sarah Curran said the etailer had debated “long and hard” about the merits of adding the video catwalk and had launched for the Christmas and New Year party season 2009.
Curran described sales since July 2009 as “exceptional” and “exceeding targets” and said that conversion rates had improved since the incorporation of the catwalk although it had been part of a number of initiatives that had lifted sales."
Richtig spannend am Video-Verkaufsansatz des britischen Mode-Shops ist aus Innovationssicht aber eigentlich vor allem das, was erst noch kommen soll:
"Phase two will come in February to coincide with the spring season. Customers will be able to create and view their own bespoke catwalk shows, by designer, category or trend, through video tagging."
Besten Dank an Martin Gross-Albenhausen für den heißen Tipp!
Passend dazu:
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