Über die zentralen Vorteile von Video-SEO für Shopbetreiber im Online-Handel hatten wir auf twive! bereits berichtet. Neue Zahlen und Fakten zu diesem spannenden Marketing-Thema haben nun unsere US-Kollegen ausfindig gemacht:
"85% of all video search traffic goes through YouTube. So if you like it or not, think if you can affort not to be there. If you compete there, consider that YouTube values the following ranking factors: Views, ratings, shares, comments, suscribers, embeds and inbound links. The community factor counts, so make sure you also suscribe to other users."
Besonders spannend aber ist, dass sich zur Zeit erst die wenigsten Händler mit Video-SEO-Strategien beschäftigen:
"Less than 20% of marketers tell us they insert keywords into filenames of the videos on their site, and even fewer use more advanced tactics like writing keyword-rich captions and annotations, or creating video libraries. Only few videos in Google's index are well optimized. So if you optimize your video well, your chances of success will increase."
Was sich bereits mit vergleichsweise überschaubarem Zeitaufwand schnell an positiven Effekten erreichen lässt, verdeutlicht eine Analyse von Forrester:
"On the keywords for which Google offers video results, we found an average of 16,000 videos vying to appear on results pages containing an average of 1.5 video results: giving each video about an 11,000-to-1 chance of making it onto the first page of results.
By comparison, there were an average of 4.7 million text pages competing for a place on results pages with an average of just 9.4 text results: giving each text page about a 500,000-to-1 chance of appearing on the first page of results.
Now that's a lot of math, but here's what it means: on the keywords for which Google offers video results, any given video in the index stands about a 50 times better chance of appearing on the first page of results than any given text page in the index.
Optimizing video content to take advantage of blended search is by far the easiest way to get a first-page organic ranking on Google. "
Zum Weiterlesen: Wie sich Verkaufsvideos aus SEO-Gesichtspunkten für YouTube beziehungsweise Google optimieren lassen, erfahren Interessenten ausführlich anhand einer Checkliste in diesem Beitrag.
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