Amazon-Widgets waren sind bislang eher ein zwiespältiges Vergnügen. Doch ausgerechnet die mit Abstand spannendste Anwendung hat der allgegenwärtige ECommerce-Riese nun - völlig überraschend - zu Grabe getragen:
"Amazon killed its Video Widget. Sunsetting fully-working affiliate tools simply due to low usage cannot be a high priority for Amazon at this flush time. I would guess that it was closed down due to reasons other than low participant uptake. Sometimes, low-level tools are shut down because the number of complaints aren’t worth the fixes."
Tatsächlich fehlt unter den Amazon-Widgets inzwischen jegliche Spur von der einstmals hochgelobten Video-Anwendung.
Verantwortlich für das Aus machen Video-Commerce-Experten aber weniger den Verkaufsansatz an sich als vielmehr das Affiliate-Modell von Amazon:
"When I wrote about the Video Widget in Spring, a concern was the conflict between uploading a ‘review’ video and then making affiliate fees off it. It would have been possible to trash competitive products to promote your own.
Alternatively, possibly people were taking advantage of a free hosting platform and uploading personal videos. Since you have to associate one product to each video, perhaps manufacturers objected to having their products associated with unscreened, irrelevant videos."
Diese Argumentation würde zumindest erklären, warum mit Amazon gerade in Video-Widget-Hochzeiten ausgerechnet einer unserer ersten Innovationstreiber überraschend das Handtuch wirft.
Passend dazu:
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