Im Lubera-Pflanzenshop sendet Markus Kobelt regelmäßig Video-Grüße aus dem Gewächshaus. Und in der Navabi-Boutique ewartet Chefin Maryam ihre Gäste.
Ähnlich persönlich wie bei diesen Händlern geht es auch im US-Shop von Front End Audio zu, bei dem wahre Überzeugungstäter am Werk sind:
"Shane Selby always liked audio equipment. He and his friend Warren Dent liked it so much that they slapped together a website and decided to run a small business out of a spare bedroom.
The two didn’t expect much from it–they were just having fun selling unique products online. Five years later, Shane and Warren now sell 10,000 products, employ several full-time and part-time employees and run three websites.
Zum Erfolg beigetragen haben letztlich auch die zahlreichen Produktvideos:
"As we developed our business strategies, one thing was clear: customer service. As audio guys making our own purchases, we knew the retail market and simply asked ourselves, what we would want in a retailer?
Our attitude was simple: create an online store where customers could be given the same level of service that they would otherwise receive if they walked into a brick and mortar store.”
Eine Übersicht mit allen Videoclips von Front End Audio (Motto: "See The Gear") gibt es hier.
Passend dazu:
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