Wer mit Videos verkaufen will, muss erst einmal in Vorleistung gehen. Gerade kleinere Händler scheuen daher diesen Schritt leider immer wieder aus Angst vor horrenden Produktionskosten:
"One challenge I’ve noticed repeatedly over the last year in the video commerce industry is just how much harder it is for private label retailers to grow their video programs relative to mass merchants.
Mass merchants are able to lean more heavily on their suppliers to produce video content. Private label retailers don’t have such a luxury."
Nach Einschätzung von unserem US-Kollegen Justin Foster lassen sich die Kosten bei der Video-Produktion dennoch vergleichsweise einfach deckeln:
- Use production automation technology
Solutions like SundaySky and Animoto represent possible solutions. SundaySky in particular has built a solution that can work with e-commerce sites by downloading your existing product images, descriptions, prices, and other meta-data, then sequences these assets to a music soundtrack, with options to provide voiceovers. - Don’t make it harder than it needs to be
Ice.com is able to crank out a massive volume of video clips because the clips are short, simple, and a high degree of automation is possible within the production process. - Automate, automate, automate
Customization and design flexibility are the enemy of cost containment and scalability. It’s just a reality of the medium, so wherever possible try to shoot video using standard sets, repeatable formats, experienced talent and videographers, multiple shoots in a row, etc.
In diesem Zusammenhang auch noch einmal der Hinweis auf unsere Checkliste mit sieben goldenen Tipps für erfolgreiche Produktvideos.
Passend dazu:
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