Eine ziemlich spannende Entwicklung im US-amerikanischen E-Commerce-Markt beobachtet gerade Video-Experte Justin Foster:
"I’ve noticed an emerging trend among merchants with regard to manufacturer video. The discussion over whether video “works” as a product merchandising tool began to shift away from one centered entirely on improving conversion rates. Now some retailers see video as a new source of revenue unto itself."
Laut dem Gründer vom Video Commerce Consortium versuchen erste Händler in den USA nun praktisch, Video-Anzeigenplätze in ihrem Shop zu vermarkten:
"Manufacturers have long paid retailers for prominent product placement in the offline world (think: supermarket shelves), and the trend certainly extends to the web. Merchants routinely pay online retailers to run special promotions highlighting their products.
Retailers discovered some product manufacturers were willing to pay more to place their video content. Smelling opportunity, some retailers began entering a “new” market.
In effect, retailers started to act more like a regular web publisher - negotiating video placement deals with manufacturers like a publisher sales rep might sell ad inventory on a prominent news site."
Einige US-Händler bezahlen also nicht mehr länger dafür, um Produktvideos in ihren Shop einzubinden. Diese Shopbetreiber verlangen vielmehr Geld von Herstellern, damit diese ihre Clips überhaupt im Shop platzieren dürfen.
Ob dieser Video-Commerce-Trend zu bezahlten Produktvideo-Einbindungen wohl auch einmal nach Deutschland schwappt?
Passend dazu:
Kommentare